Smashing Magazine has come out with a list of websites you just have to see. Most of these sites are what we call experimental, sites that developers use to see how far they can push the limits of web design.
My personal favorite is the one called Optus Whale Song where you can conduct an orchestra to play your music for a whale. Check it out here and waste some time in a creative way!
From our really cool marketing department comes a company called Air Advertainment. What they do is give away free sponsored meals on board airlines. What a win - win for this idea. The passenger gets a free meal on the flight and the advertisor get its message in front of the coveted business traveler market.
From the site...
"Our “free snack/lunch program”, (yes, the passenger receives no charge food) engages the passenger in a fun, uncluttered, non offensive fashion, builds brand awareness, brand loyalty, and helps educate brands about their customers and drives sales.
Utilizing the huge airline passenger base, the web and Air Advertainment’s exclusive AirBrandTrax™ system, Air Advertainment has the ability to deliver a virtually untapped world class demographic with clear, real-time, measurable results for advertisers."
Noticed this on adage.com.
With the increasing number of web-enabled mobile devices hitting the market, there has been a roaring increase in the population who access the internet through mobiles. In fact, nearly one-third of the world population are mobile internet surfers! 
Social media is not going away, and engagement is critical. Twitter, Facebook, blogs, YouTube, and other tools of the online social community are not going anywhere. Instead, these tools are being adopted by more and more people around the world.
If you thought you could avoid joining the bandwagon, you were wrong. It's critical that your business joins the social web conversation, and you must engage consumers on the social networking sites. Give them amazing content and interact with them to fully leverage the power of the social media.
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