Ok, your website is up and running and you have no doubt heard of a thousand and one ways to promote your website online. But, if your not promoting your website offline as well, then your missing half the boat!
I thought I would compile a list of a few ways to promote your website offline and list them here, so here we go...
- Company Materials. Take a look around and look at all of the paper goods and such around your office and put your website url on it. These can be letterhead, envelopes, business cards, invoices and the like.
- Company Vehicles. This can be as simple as vinyl lettering or as flashy as vehicle wraps. Your vehicle is a rolling billboard!
- Company Advertising. Every ad you run should have your url on it.
- Packing Materials. I got a package the other day and the tape sealing the package had their company logo and website address on it. Caught my eye.
- Novelty Items. We all have these things produced to give away. You know, coffee mugs, calendars and the like. Yep, url goes here.
- Press Releases. Your press releases, (and your are sending them out, right?) should have the url so the journalist can refer to your website for more information.
I am sure there are many more, but the idea is that if an item touches a customer or potential customer, then your url should be there.
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