From our really cool marketing department comes a company called Air Advertainment. What they do is give away free sponsored meals on board airlines. What a win - win for this idea. The passenger gets a free meal on the flight and the advertisor get its message in front of the coveted business traveler market.
From the site...
"Our “free snack/lunch program”, (yes, the passenger receives no charge food) engages the passenger in a fun, uncluttered, non offensive fashion, builds brand awareness, brand loyalty, and helps educate brands about their customers and drives sales.
Utilizing the huge airline passenger base, the web and Air Advertainment’s exclusive AirBrandTrax™ system, Air Advertainment has the ability to deliver a virtually untapped world class demographic with clear, real-time, measurable results for advertisers."
Noticed this on adage.com.
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